Refreshing classical music for today’s popular music culture

Alexander Labak

Alexander Labak is a global business executive. In his current role he acts as Senior Partner, Bright AL Advisory, London UK.
Prior experience include Casinos Austria (Vienna) – CEO; Domestic & General (London) – CEO; Homecredit B.V. (Amsterdam) – CEO; Mastercard International (Brussels) – President; Deutsche Bank AG (Frankfurt) – Chief Marketing Officer; Foundation Health Services (Los Angeles) – Senior Vice President; Johnson & Johnson (Princeton) – Vice President.
He holds an MBA from The Wharton School, Univ. of Pennsylvania and a Doctor degree from the Vienna University of Business Administration & Economics. He is a Fulbright Scholar.

Azis Sadikovic

Azis Sadikovic, born in 1983, is an internationally active and renowned conductor with regular appearances at major festivals such as the Bayreuth Festival and the Grafenegg Festival.
His busy concert schedule has taken him to numerous renowned orchestras and opera houses, such as the Tonkünstler Orchestra of Lower Austria, the Brandenburg State Orchestra, the Danish National Radio Orchestra and the Orchestra of the Hungarian State Opera, as well as to the Strasbourg Opera House and the National Opera in Prague.
Azis Sadikovic is the winner of several renowned conducting competitions and is particularly committed to the performance of contemporary works.

Werner Stranka

Werner Stranka is songwriter, composer, producer, arranger and music manager and has worked since 1986 among others with artists such as Adam Lambert, Dave Stewart, Whoopie Goldberg, Roisin Murphy, Judith Hill, Ledisi, David Garrett, Ute Lemper, Jonas Kaufmann, Falco, Wolfgang Ambros, Deborah Cox, Brian Mc Knight, Randy Newman, James Horner, James Newton Howard, Danny Elfman, Alexandre Desplat, Hans Zimmer,...
He is co-founder and co-owner of the production company Beat4Feet. Many of his productions made it into the charts. 4 album productions were certified gold.
Mid 1990s began his work as an arranger and musical supervisor for music theater stages such as Stage Operettenhaus Hamburg, Stage Theater am Potsdamer Platz Berlin, Raimund Theater Vienna, Ronacher Vienna, Musical Theater Bremen, Landestheater Linz, Stadthalle Vienna, Deutsches Theater Munich, Peacock Theatre Helsinki, etc. and as a composer and co-writer of the two acclaimed original productions, Carmen Cubana and Rockville.
He is Head of Music Department of the annual Life Ball, Europe’s largest charity event in the fight against HIV and AIDS, Musical Supervisor of the annual Film Music Gala Hollywood in Vienna and Hans Zimmer’s concert tour The World of Hans Zimmer.

Classical music not part of popular music culture

Bold ‘repackaging’ of classics for popular music culture

Cool songs with fresh appeal

The ‘classic original’ is the anchor which is carefully con-temporized:

• NEW COMPOSTIONS: Contemporary musical re-interpretations of original scores complemented by fresh lyrics
• MIX: Cross-genre cut-ins from today’s artists

‘Multi-channel’ for popular reach be with the target audience’

Video & Audio

Recordings @ NOW:

• via Music & Video Streaming
• in Pop Radio
• as Co-creations in Metaverse

Live Events

On Stage @ NOW:

• Concerts / events in major venues
• Representation at open-air pop, dance & electronic contemporary festivals
• Visual experience of modern acts- breaking with traditional classical formats

Make it easy for today’s audiences